Reasons why online poker loses new players every day

No doubt about it, online poker has been in decline for a number of years now in terms of both player volume and revenue, with many once prominent operators exiting various markets or altogether. There are several reasons why this might be the case, some of which we’ll explore below •  Not as entertaining as before
•  Lack of new software developments
•  Harder regulation
•  Limited deposit options
•  Taxation
•  Hard competition
•  Lack of good service providers
•  High entry barrier These are just some of the problems that poker rooms face today if they want to remain competitive and keep players from leaving the industry. To succeed on the market you need to give professional players all the tools to demonstrate their skills while giving amateur players the chance to compete fairly and have fun playing against people of similar abilities. In this blog post, we’re going to look at reasons why online poker struggles to retain new players. Entertainment vs Serious Business

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In the early days of online poker, most players saw it as a fun game to play with friends or peers. The games were simpler, there was no risk of getting caught up in the hard realities of being a ‘pro’, and overall it was much more entertaining than it is today. One of the reasons for this is the easy access to training materials and data mining tools like Holdem Manager and PT4 which allow players to convert their heads-up MTT tactics into six-max profits. This means that many professional players who started out as casual recreationals now view the game as a serious business rather than something to do for fun. Boom period (2003-2006) was great time for online poker where players sat at the table with basic stats like name, flag and number of wins, losses, and no one knew how good particular player really is. Now almost everyone uses tracking softwares, visual toolset, solvers, study hand histories, etc. To compete with pros and see stats like your opponent's session winrate or money earned it's not a secret that even average Joe feels inefficient and eventually leaves the game. So what can be done about this? Well one option would be to introduce different modes for different types of players – one serious mode where all the tools and trackers are active, and another ‘casual’ mode where these things aren’t allowed or restricted to level the playing field. Another option could be to use a league system, separating players based on their skill levels so that professionals are only playing against each other and recreational players can compete among themselves. No Innovations

Another reason why online poker is losing new players is because there haven’t been any significant software innovations in recent years. Sure, some sites have added new features here and there but nothing major that would really set them apart from their competitors and attract a lot of attention. Back in the day, when online poker was still in its infancy, every new site that launched brought something new to the table in terms of software or gameplay features. Some of these innovations became standard across the board, while others fell by the wayside. But the point is that there was a sense of excitement and anticipation every time a new poker room opened its doors. These days, it’s rare for a site to offer anything truly groundbreaking. Most of them stick to the same formula – tournaments, cash games, maybe some Sit & Gos and that’s about it. If you want to play poker with a twist, your options are limited to skins of the same networks or trips to shady RoW sites. It doesn’t have to be this way though. There are plenty of ideas out there for alternative poker formats that could appeal to a wider audience. Some of these have already been tried and tested in live casinos or home games, while others are purely hypothetical. But the key is to think outside the box and come up with something that hasn’t been done before. Here are a few examples:

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  • Short Deck Holdem
  • Open Face Chinese Poker
  • Pineapple
  • Badugi
  • Rabbit Hunt
  • Knockout Tournaments
  • Progressive Bounty
  • Limit Games
  • Lowball Games
  • Mixed Games
  • Side Games/Duel Platform
  • Freerolls (with prizes)
  • Twister/Spin & Go style games
  • Boosted/Enhanced Cash Game and Tournament Prize Pools

Introducing just one or two of these formats could breathe new life into the online poker ecosystem and entice players back to the tables. Of course, there are challenges to implementing such changes, such as developing new software from scratch, licensing external products, or modifying existing codebases which can be expensive and time-consuming. But the potential benefits – increased player retention, improved brand differentiation, higher revenue per user – make it worth considering. And let’s not forget the impact that innovative formats can have on the broader poker community. They provide new challenges, new strategies to learn, and simply put - new fun ways to enjoy the game. In short, online poker needs to start thinking outside the box if it wants to reverse the current trend of declining player numbers. By embracing change and being open to new ideas, operators can create a more vibrant and exciting ecosystem that will appeal to both new and experienced players alike. Too Hard Regulation

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Online poker is facing yet another challenge - the increasing difficulty of regulatory compliance. As more jurisdictions move to regulate the industry, the requirements for licensing and operation are becoming increasingly stringent. While this is certainly a positive development from a player protection perspective, it is also putting pressure on smaller operators and startups. The cost of obtaining and maintaining a gaming license can be prohibitive for many companies, particularly in major markets like the US and UK. In addition, the ongoing maintenance costs associated with regulatory compliance can be a significant drain on resources. This has led to a consolidation trend in the industry, with larger operators acquiring smaller rivals or driving them out of business through superior marketing and resource advantages. It is also leading to a homogenization of the product offering, as operators seek to comply with the most restrictive regulations across their entire customer base. This can result in features being removed or restricted in order to meet the needs of the most conservative regulators, even if those features would be permissible and beneficial in less restrictive jurisdictions. Finally, the complexity of regulatory compliance is creating barriers to entry for innovative new companies and products. Startups without the resources to navigate the labyrinthine world of gaming law may choose to focus on unregulated markets or forego the significant revenue potential of the mainstream online poker market. All of these factors contribute to a lack of diversity and innovation within the regulated online poker ecosystem. While there are certainly benefits to regulatory oversight, it is important to strike a balance between protecting players and fostering a healthy and dynamic marketplace. This may involve a reevaluation of certain regulatory restrictions or the creation of tiered licensing structures that take into account the size and resources of individual operators. Only time will tell whether the online poker industry is up to the challenge of navigating the complex regulatory landscape that lies ahead. Limited Deposit Options

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As someone who has been involved in the online poker industry for over a decade, I’ve seen firsthand the impact that limited deposit options can have on player acquisition and retention. In many regulated markets, players are limited to a small number of approved payment processors, often featuring high fees and long settlement times. This can create frustration and disincentivize potential customers from making deposits or prompt existing customers to seek out unregulated alternatives offering a wider range of funding options. Additionally, the lack of innovation in the payments space means that operators are unable to offer the kind of seamless, omnichannel experience expected by modern consumers. In an era where giants like Stripe are revolutionizing the way people pay online, the persistence of archaic payment systems gives regulated online poker a distinctly dated feel. To stay competitive, it is essential that regulators and operators work together to create a more enabling environment for payment innovation. This may involve streamlining the licensing process for forward-thinking payment processors, lowering barriers to entry for new players, and adopting more flexible regulatory frameworks that can accommodate rapidly evolving technologies. Ultimately, by embracing the latest advancements in online payments, regulated online poker can attract a wider range of players and better compete in an increasingly crowded digital marketplace. Player’s Perspective On Rakeback / VIP programs

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One of the most important, yet often overlooked, reasons why online poker loses new players is the state of rakeback and VIP programs offered by most poker rooms. First of all, let’s define what rakeback actually is. In simple terms, rakeback is a percentage of the rake you generate at a poker room that is returned to you as cash. For example, if you play $1/$2 No Limit Hold’em and your rake is 5%, you would normally pay $4 an hour in rake. However, if you receive 25% rakeback, that $4 is reduced to $3, and you receive a further $1 back at the end of the week based on the amount of rake you generated. This provides players with a direct rebate on their playing expenses and can be a powerful incentive to choose one poker room over another. Similarly, VIP programs offer various perks and benefits to loyal customers, such as exclusive tournaments, merchandise, fast deposits/withdrawals, and personal manager support. Unfortunately, many poker rooms have significantly cut down or completely removed such programs, citing regulatory constraints or unsustainable costs. This has left many players feeling undervalued and disrespected, and has driven some to seek out unregulated alternatives that prioritize the player experience. In addition, even among regulated markets there is a wide variance in the quality of VIP programs offered. Some rooms provide generous rewards and meaningful perks, while others offer mere scraps. This creates an uneven playing field and makes it difficult for smaller operators to compete for top talent. The impact of this situation is felt not just by individual players, but by the health of the industry as a whole. When talented players are pushed away by poor treatment and a lack of opportunities for advancement, they take their skills and enthusiasm with them. This drains the vitality from the regulated poker ecosystem and hampers efforts to attract new blood. To reverse this trend, it is crucial that poker rooms recognize the importance of fair compensation and meaningful recognition for their players. By working together with industry stakeholders and showing a genuine commitment to creating a thriving and sustainable ecosystem, it is possible to reverse the brain drain and build a brighter future for regulated online poker. What can card rooms do differently?

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If you are running an online poker room and struggling to compete with bigger brands, here are a couple of tips we came up with:

  • Be innovative. Think outside the box and try new things. Introduce alternative poker formats, run unique promotions, or partner with influencers and brands that resonate with your target audience. Don't be afraid to fail – sometimes the biggest breakthroughs come from learning what doesn't work. * Focus on the player experience. Make sure your software is stable, secure, and easy to use. Respond promptly to player inquiries and feedback, and go the extra mile to resolve issues quickly and professionally. Consider offering dedicated tables or seating scripts for specific games or stakes to cater to your core clientele. * Offer attractive VIP programs. Recognize and reward your loyal players with customized perks and benefits that align with their preferences and needs. Whether it's cashback, tournament entries, merchandise, or personalized service – find out what motivates your VIPs and deliver value beyond the regular gameplay. * Partner with reputable payment processing companies, like Paiwand Tech, to expand your deposit and withdrawal options and enhance the convenience and security of transactions for your players. This can be a decisive factor in attracting and retaining customers in today's competitive landscape. If you are interested to discuss more, please drop us an email at .